The outbreak of COVID-19 has taken a toll on organisations worldwide. Consequently, people's shopping habits have changed, and online shopping is an impulse. People are successfully buying online, and many businesses have taken the chance online to keep in touch with their clients.
To compete effectively in 2021, businesses and marketers must examine innovative and tried-and-true online marketing tactics to thrive in this era of directionless market shifts. To help you do that, here's a look at digital marketing trends for 2021.
Pinterest Lens
Pinterest, predictably, has gotten on the image search frenzy. They released Lens, an image search engine that enables users to snap a picture of an item and find out where to shop it online. Shoppers can also browse for comparable goods and see pinboards of related products by capturing their image. Pinterest is doing well, and Mo. Creative Marketing can help boost your business with both organic and paid Pinterest ads.
Content Is Still King In 2021
Many top companies will keep spending extensively on content creation as Google rewards well-researched, constantly updated content.
"Instead of chasing the newest SEO trends, it is far more necessary to assure that your website has fast loading speeds, relevant backlinks, and well-written content," says link building strategist Craig Skinner of Twixxer.
Essentially, B2B marketing professionals believe that producing content helps their audiences see their company as a reliable and trustworthy resource.
Interactive Content
Interactive content is a strategy that has been here for quite some time but has only just been acknowledged as a recommended practice. Not only can interactive content increase engagement, but it also enhances the user's satisfaction.
Polls, open-ended questions, quizzes, competitions, freebies, surveys, calculator widgets, and other interactive content can work wonders for your business. At the very least, they prolong users' interactions with your business, which improves your ranking in algorithm-based search and streams. People, furthermore, like to be entertained; thus, interactive content practically enhances client involvement.
Inclusivity And Sustainability: Standing Tall
In 2021, people care deeply for those who are less fortunate and the planet. A large part of their interest is to ensure those who receive their money also care about others and the earth—as much as they do.
The industry is witnessing a popularity increase for inclusion, sustainability and eco-friendly businesses, particularly among younger customers, with 81% of shoppers firmly believing companies should better the world we live in. This cause extends beyond the LGBTQ communities, PWDs and green goods market—every business can profit from publicising their inclusive and sustainable activities. The key is to communicate your inclusivity and sustainability throughout your content and brand.
Graphic Designs Trends
The first impression is the last in all forms of communication. Thus graphic and visual design trends may influence the growth of your brand. Anyone can consciously or unconsciously point out an outdated web design.
Stories on web technologies frequently focus on a web designer or business site pushing the limits with new design technology. Although these methods may influence brands and business sites, they seldom do. To determine if your site is up to date, you must look into graphic trends among the major websites that your audience is acquainted with.
These web-graphic design trends, according to Venngage, are expected to persist until 2021:
1. Color palettes with muted tones
2. Gradients of colour
3. Illustrations that are abstract and dreamy
4. Fonts with a lot of weight
5. Curves and Flowing Lines
6. Stock Photos That Are Genuine & Authentic
7. Landing Pages with a Simplistic Design
8. More Personalised Animations
If you're time-crunched, allow Mo. Creative Marketing to help you design or redesign your first impression.
What Can You Do to Stay Ahead of These Digital Marketing Trends?
Digital marketing is very dynamic; new trends emerge routinely, altering how branding is conducted. Every year, as the tempo of technology accelerates, you will see new and exciting developments impacting how you, as marketing professionals convey your products.
Following these trends allows digital marketers to remain current in the industry and provide the most significant value to their customers.
Mo. Creative Marketing can provide you with current industry-relevant information and services to achieve that end. I provide Facebook and Instagram marketing, graphic design, branding, social ads, web development and design, consultancy, blog development and more!
Contact me today, and let's set your business rolling from 2021 and beyond!
