So, everyone is talking about it, but you still have no idea what an SEO blog actually is? SEO is still one of the most effective digital marketing techniques. Creating an SEO-focused blog can be quite challenging because it requires going beyond the content. Here are some tips that can help you with the process:
Make Sure Your Website is Optimised
Your website structure should be optimised to ensure it is search engine friendly. This lays down a good foundation for your future marketing campaigns. Website optimisation involves several steps, including:
Mobile-Friendly Websites
Websites need to be mobile-friendly in order to rank high. Google switched to the Mobile-first index last year and ranks websites based on their mobile performance. If your site performs well on this platform, it is more SEO-friendly. You can test your website’s mobile friendliness and make decisions based on that.
Loading Speed
Modern consumers are impatient and favour websites that load quickly on all platforms. In fact, a Google survey shows that they are prone to abandoning websites that take more than 3 seconds to load. That’s why checking site speed and optimising it is important.
Technical Optimisation
Technical optimisation includes things like fixing broken links, identifying and fixing duplicate Meta tags, and identifying crawl errors. You also need to make sure the website is secure with HTTPS. Websites without them are clearly marked as ‘not secure’ by Google in Chrome.
A well-optimised website will help you reach your audience and rank high on the search engine results pages.
Optimising Content
SEO Content
Make sure you have long-form content with more than 1,000 words. Google requires at least 300 words per page to properly index a website. If the piece is short and doesn’t provide any real value, Google will look at it as thin content.
SEO Images
You also need to optimise your images to ensure they look great on all platforms and don’t hamper website performance. It is possible to reduce file size without cropping the picture and compromising its quality.
A great SEO blog can help bring in organic traffic and establish a good reputation in your industry for your brand.
