Keyword research is an important aspect of running any marketing campaign. It requires time, focus, experience, and knowledge of how SEO works. There are several tools available online to help marketers find the best keywords, but many of them have become obsolete. This is largely because search engines have evolved considerably and no longer match exact keywords to find the optimal results.

However, tools like Google Keyword Planner are still quite useful and can help you find the best keywords for your requirements. Here are some tips on how to find solid and attractive phrases for your campaigns:

1. Use The Most Relevant Primary Keyword

Most people don’t realize just how much of an impact primary keywords have on the results in the Keyword Planner. Make sure you use the most relevant and reliable keyword to search for other keywords in the tool. Precise keywords will lead to the most accurate results and some of these results might even touch on niche topics, which can help you focus on user intent.

2. Browse Through The List of Keywords

The primary phrase will generate a long list of related words and phrases in the Keyword Planner. Browse through all of these keywords and make a note of the ones that are most relevant to your business. This list isn’t final, but it can act as a starting point to your keyword research.

3. Look at the Data

Look deeper into every keyword and browse through the data provided by the Keyword Planner. You can see the number of impressions, clicks, popularity, big amount, and other such factors whenever you click on a particular keyword. The tool also provides information on bid amount and competition for the phrase. All of this information can help you find the most effective keywords to incorporate into campaigns.

Google Keyword Planner is a versatile tool that can be very helpful despite the focus on user intent. You just need to learn how to use the platform effectively to get the best results.