SEO is one of the most important modern marketing strategies available today. It can help your website rank high on search engine results pages. Yoast SEO is the most popular SEO plugin on the WordPress platform and can help your website shine. Here’s a step-by-step guide on how to install it on Wordpress.

1. Log Into Your WordPress Website

The first step is to log onto your WordPress website with administrator access. This will work best if you have the most up-to-date version of the site because the plugin is updated regularly as well.

2. Search for the Yoast SEO Plugin

When you log in, you'll be taken to the website dashboard. There should be a Plugins menu on the left-hand side of the screen and there’s an Add New button on it. Click on the button and type in Yoast SEO in the Add Plugins dialogue box.

3. Install the Plugin

The first result should be the official Yoast SEO plugin. Click on the Install Now button on that plugin and let it download fully. Once the download is complete, the software will prompt you to activate the plugin. Once activated, Yoast SEO is ready for use.

4. Configure

To get the best results from Yoast SEO, you need to properly configure it. The plugin is on the global settings and isn’t personalised to your website. On the left side of the page, you will find a menu under “SEO.” It is important to adjust all of the settings mentioned in the menu according to your requirements.

You will have SEO General, Search Appearance, SEO Social, Tools, and Search Console settings. Connect Yoast to Google Analytics, Google Search Console, and Bing Webmasters Tools to utilise its full potential.

If you like Yoast and want to explore all of its features, try out the premium plugin. It can be downloaded from the download section on My Yoast. This is a feature-rich plugin that can be a great marketing investment.