Smart phones have changed the way people browse through the internet. Mobile search traffic has already exceeded desktop search traffic. Websites have become more efficient on mobile phones and it is easier to perform a quick search on these devices than searching on the desktop. That’s why it is important to ensure your website is mobile-friendly. There are several ways you can do this and they include:

Responsive Design

Responsive website design is specifically designed to function on multiple platforms. Websites with this structure scales down and up according to the screen size. This ensures the website looks good and is user-friendly on all devices. Some business owners choose to invest in the cheaper alternative of having a separate mobile website, but that can do more harm than good in the long run.

Responsive designs ensure all menus are easy to access, all links are clickable, and the text on the page is easier to read. Without this optimisation, users will have a bad experience and they won’t visit your website again.

Optimising Images

Image files are larger in size, which means they take more time to load than text or other files. It is important to optimise the image before it is loaded into the website. There are several ways to do this and reduce the file size. You can switch the format and choose something lighter. For example, JPEG file sizes are typically smaller compared to PNG file sizes.

You can also crop the images or compress them. Cropping reduces the physical size of the image as well as the file size. That can be suitable for smaller mobile screens and will enhance user experience. Compressing image files helps reduce the file size without compromising the quality of the image. Visitors will be able to see the image in its full glory.

As mobile screens are smaller, it is important to make sure the page design is optimised for it. Make sure there’s ample white space to ensure users don’t click on links unintentionally while they’re scrolling through the website.