From Clicks to Conversions: How Professional Google Ads Management Maximizes ROI

Welcome, welcome. Today I am taking you through the magical world of Google Ads management, uncovering the secrets of transforming clicks into conversions and maximizing your Return on Investment (ROI). Hold on tight as I unveil the power of professional Google Ads management in achieving unparalleled success for your brand!

The Quest for Conversions: Where Clicks Meet Profits

In the ever-evolving digital landscape, clicks are just the beginning of an epic adventure. It's conversions that lead to the treasure trove of profits! Enter professional Google Ads management – the secret weapon that turns your clicks into gold. Like expert treasure hunters, our team knows the precise strategies to navigate the complex digital terrain, ensuring every click drives your audience towards the ultimate destination – a successful conversion.

Mastering the Art of Persuasion: Crafting Irresistible Ad Copy

In the quest for conversions, the art of persuasion is your most potent weapon. Our team of seasoned wordsmiths is skilled in crafting ad copy that captures hearts, minds, and wallets. We know the magic words that compel your audience to take action, transforming them from passive browsers into enthusiastic buyers. With professional Google Ads management, you'll witness the enchanting dance of words that generates high-quality leads and drives revenue growth.

Targeting the Right Audience: Precision at Its Finest

In the digital kingdom, precision targeting reigns supreme. No more casting nets into vast oceans; our professional Google Ads management hones in on your ideal audience. Armed with advanced audience segmentation and data-driven insights, we ensure your ads reach the right people at the right time – like a bulls-eye hit at the archery range! This precision targeting maximizes your ROI, as every dollar invested reaches the audience that matters most.

Unravelling the Metrics: Your Digital Compass to Success

In the maze of digital marketing, data is your compass to success. Professional Google Ads management interprets the metrics, decoding the language of clicks, impressions, and conversions. Like skilled cartographers, we navigate through the data to optimize your campaigns for peak performance. The result? A clear path to achieving maximum ROI and unlocking the full potential of your digital marketing efforts.

The Quest for Ad Dominance: Standing Tall Among Competitors

In the competitive realm of Google Ads, it's survival of the fittest. With professional Google Ads management, your brand emerges as the formidable champion. Our team unleashes the power of strategic bid adjustments, ad extensions, and ad scheduling to ensure your ads stand tall above competitors. Like an eagle soaring above the crowd, your brand captures the attention of potential customers, securing a prime position in the digital skies.

Adapting to the Ever-Changing Landscape: Staying Ahead of the Game

The digital landscape is ever-changing, like a dynamic symphony of algorithms and trends. With professional Google Ads management by your side, you adapt, evolve, and stay ahead of the game. Our team continuously monitors the digital horizon, optimizing your campaigns to align with the latest industry trends. With every algorithm update, we adjust our strategies, ensuring your brand remains at the forefront of the digital revolution.

Conclusion:

And there you have it, dear marketing visionaries – the mesmerizing journey from clicks to conversions with professional Google Ads management! Like skilled navigators, we steer your brand towards the destination of unparalleled success. With persuasive ad copy, precision targeting, data-driven insights, and strategic dominance, your brand's ROI will soar to new heights.

So, let our team be your digital guide, and witness the enchantment of turning clicks into conversions like never before. Take the leap into the realm of professional Google Ads management, and discover the treasure trove of profits that awaits your brand!

Now, embark on your epic adventure towards digital greatness, and let the magic of professional Google Ads management maximize your ROI to levels beyond imagination. Happy marketing, trailblazers! 🚀💼

How To Safely Grant Access To An Agency On Facebook Business Manager

Over the years, Facebook has evolved from a school-based social networking site to a website filled with nearly endless possibilities. Now, it can even support companies and agencies through the Facebook Business Manager.

“Facebook Business Manager is an amazing tool for businesses of any size because it allows them to manage and secure their Facebook assets, accounts, and advertisements. With a few clicks, FB Business Manager can also give them the ability to work with agencies and other companies.” says social media manager and SEO strategist Christian Green of Writefuel

Working with agencies makes things easier for you because you can give them tasks like advertising while focusing on the essential parts of your business. Of course, this doesn't mean that you should do something risky, like giving away your business’s password. There is a safer, easier way of giving your partners or agencies access to your accounts without exposing yourself to security threats.

Step 1: Check Your Business Admin Status

Before giving an agency access to your Facebook Business Manager account, the first thing you should do is make sure that you have business admin status and that your agency has a Facebook Business Manager and business ID. If they do not have a Business Manager, it would be best to ask them to make one.

Step 2: Configure The New Settings

When the business admin status and ID are ready, giving your agency access is a piece of cake. All you would have to do is go to Business settings, click on “Partners,” then  “Add.” 

 Step 3: Grant Partner Access

After selecting “Add,” mouseover and choose “Give a partner access to your assets.” You can then enter your partner’s business ID and click next, which will take you to another screen.

Step 4: Manage And Control Assets

On the pop-up screen, you can manage and control the assets you want your agency to access. You can also assign them various roles that you want them to fulfil. Once you’re done, simply click “Save Changes.”

Step 5: Work With The Right People

Online scammers can pretend to be official agencies and request access to your business. To keep you and your business safe, ensure that you know and recognise the person or agency you are giving access to.

Remember that Facebook officials and employees will never ask for your password or access to your account. However, if you receive a suspicious request, you can report it, and Facebook will take care of it.

Want Your Facebook Business Manager Account in Safe Hands?—Work With Mo Creative Marketing 

Delegating some of your work to agencies and consultants is essential in keeping you productive, scalable, profitable, and balanced. However, you don’t want your Facebook Manager Business Account in the wrong hands, right?

Mo Creative Marketing is your reliable Facebook marketing partner. Influencers and businesses partner with us to develop their brand, market their products or services, engage their audience, generate and convert leads. Reach out and schedule a consultancy call if you want to grow your business online, increase your reach, and boost your sales through marketing.

2021 Digital Marketing Trends

The outbreak of COVID-19 has taken a toll on organisations worldwide. Consequently, people's shopping habits have changed, and online shopping is an impulse. People are successfully buying online, and many businesses have taken the chance online to keep in touch with their clients.

To compete effectively in 2021, businesses and marketers must examine innovative and tried-and-true online marketing tactics to thrive in this era of directionless market shifts. To help you do that, here's a look at digital marketing trends for 2021.

Pinterest Lens

Pinterest, predictably, has gotten on the image search frenzy. They released Lens, an image search engine that enables users to snap a picture of an item and find out where to shop it online. Shoppers can also browse for comparable goods and see pinboards of related products by capturing their image. Pinterest is doing well, and Mo. Creative Marketing can help boost your business with both organic and paid Pinterest ads.

Content Is Still King In 2021

Many top companies will keep spending extensively on content creation as Google rewards well-researched, constantly updated content.

"Instead of chasing the newest SEO trends, it is far more necessary to assure that your website has fast loading speeds, relevant backlinks, and well-written content," says link building strategist Craig Skinner of Twixxer.

Essentially, B2B marketing professionals believe that producing content helps their audiences see their company as a reliable and trustworthy resource.

Interactive Content

Interactive content is a strategy that has been here for quite some time but has only just been acknowledged as a recommended practice. Not only can interactive content increase engagement, but it also enhances the user's satisfaction.

Polls, open-ended questions, quizzes, competitions, freebies, surveys, calculator widgets, and other interactive content can work wonders for your business. At the very least, they prolong users' interactions with your business, which improves your ranking in algorithm-based search and streams. People, furthermore, like to be entertained; thus, interactive content practically enhances client involvement.

Inclusivity And Sustainability: Standing Tall

In 2021, people care deeply for those who are less fortunate and the planet. A large part of their interest is to ensure those who receive their money also care about others and the earth—as much as they do.

The industry is witnessing a popularity increase for inclusion, sustainability and eco-friendly businesses, particularly among younger customers, with 81% of shoppers firmly believing companies should better the world we live in. This cause extends beyond the LGBTQ communities, PWDs and green goods market—every business can profit from publicising their inclusive and sustainable activities. The key is to communicate your inclusivity and sustainability throughout your content and brand.

Graphic Designs Trends 

The first impression is the last in all forms of communication. Thus graphic and visual design trends may influence the growth of your brand. Anyone can consciously or unconsciously point out an outdated web design.

Stories on web technologies frequently focus on a web designer or business site pushing the limits with new design technology. Although these methods may influence brands and business sites, they seldom do. To determine if your site is up to date, you must look into graphic trends among the major websites that your audience is acquainted with.

These web-graphic design trends, according to Venngage, are expected to persist until 2021:

1. Color palettes with muted tones

2. Gradients of colour

3. Illustrations that are abstract and dreamy

4. Fonts with a lot of weight

5. Curves and Flowing Lines

6. Stock Photos That Are Genuine & Authentic

7. Landing Pages with a Simplistic Design

8. More Personalised Animations

If you're time-crunched, allow Mo. Creative Marketing to help you design or redesign your first impression. 

What Can You Do to Stay Ahead of These Digital Marketing Trends?

Digital marketing is very dynamic; new trends emerge routinely, altering how branding is conducted. Every year, as the tempo of technology accelerates, you will see new and exciting developments impacting how you, as marketing professionals convey your products.

Following these trends allows digital marketers to remain current in the industry and provide the most significant value to their customers. 

Mo. Creative Marketing can provide you with current industry-relevant information and services to achieve that end. I provide Facebook and Instagram marketing, graphic design, branding, social ads, web development and design, consultancy, blog development and more!

Contact me today, and let's set your business rolling from 2021 and beyond!

SEO Explained: Tips for Small Business

Before understanding how to optimize for search engines, it’s important to understand what SEO is and how it works. SEO, or Search Engine Optimization, is the main tactic that marketers use to make their web pages visible to search engines like Google and Bing. Pages with stronger SEO will appear higher on search engine results pages (SERPs).

Search engines are constantly making updates to their ranking and SEO algorithms in an attempt to provide the user with the most useful content first. In 2018, there were at least 15 suspected algorithm changes. Some of these changes are minor, but others can have a major impact on keyword ranking and traffic.

For instance, a Google Core Update in March 2019 caused a big drop in organic traffic for many reputable media and publishing outlets like The Atlantic, Vanity Fair, and the New York Times.

Why website rankings matter for small business marketing

To be successful with organic traffic, small businesses really need to try to rank on the first page of a SERP (Search Engine Results Page). There’s a saying popular with SEOs that the best place to hide a dead body is on page two of Google. It basically goes to show that most people will only look at the results on page one and either click on one of those links or search for something else.

In fact, the click-through rate on Google SERPs decreases exponentially with positioning. Links that appear in the first position have a 30% click rate. The number drops to 10% for links in the third position and falls closer to 2% towards the bottom of the first page.

Source: Smart Insights 

Some larger brands will likely pay for Google ads to offset any shortcomings with their SEO strategy. For organic traffic, however, Google doesn’t pay attention to budget or resources in its rankings. The best way small businesses can beat the bigger fish in organic traffic is to have better SEO.

4 steps to improve your SEO marketing for small businesses with a limited budget.

Fortunately for small business owners, you don’t need to have a major budget or large team to be successful with SEO. You just need to understand a few basic best practices and put them to action.

Here are four simple steps you can take today to improve the SEO of your small business.

1. Go beyond keywords.

Back in the early days of SEO, marketers would stuff their content with dozens of keywords in hopes that Google would see the frequency and boost the page ranking. The result was often disjointed text that was difficult to read and not beneficial for the user.

Today, Google will penalize content that includes too many keywords. Ideally, your content should have been 2 and 5% keyword density, which means you’re mentioning it no more than five times for every 100 words you publish.

However, you need to understand more about why people are searching for specific keywords. Search engines are focusing more on user intent and will return websites that they feel best match what a person wants to do when they search for a specific topic. For instance, if you search for the term “best restaurants in Seattle,” you will get results for specific restaurants, as well as articles that rank local restaurants by various criteria.

The bottom line: You need to focus on creating quality content that answers questions and provides relevant and useful information the people who land on your page expect to see.

2. Create a Google My Business profile.

The number of online searches using the term “near me” have jumped by as much as 900% over the past two years. If you’re using your online presence to drive people to your physical business location, it’s imperative that you set up a Google My Business profile.

The process is free and it only takes a few minutes, but it adds authority to your business and provides more information that’s helpful to users. At the very least, you should include your name, address, and phone number. Take a look at all of the information made available by Me on my Google My Business profile.

The best thing about creating a Google My Business profile is that you don’t need to be an expert SEO to do it. You just need to know your company’s information and follow Google’s instructions, and you’ll have your profile set up in no time.

3. Encourage customers to leave reviews.

You’re probably already aware of the power of positive reviews for your small business. After all, 86% of consumers read reviews for local businesses before becoming customers. You might not have realized that these reviews also impact your SEO performance.

According to Moz, Google considers customer reviews as one of its main factors in determining search ranking positions.

It’s important to remember that, while you want all of your reviews to be positive, a negative review here or there won’t hurt your SEO as long as you reply to it in a timely manner.

4. Create backlinks from other sites.

Link building is a major factor of off-site SEO that big brands might spend a large portion of their digital marketing budget to master. While having those extra funds to hire agencies and vendors helps, you can do some of the same things on your own.

It might take a little bit of time, but you can start an outreach program to contact relevant organizations to develop reputable backlinks to your page. The higher the domain authority of the page linking to you, the better the backlink in the eyes of Google. For instance, if your business is a Cajun restaurant, you could reach out to a local newspaper or media outlet about including your business in an article about the best places to spend Mardi Gras.

You can also drive some traffic back to your site by creating listings for your business on other directory sites like Yelp and YP.com.

Don’t forget about combining email marketing with your SEO.

Emails won’t help improve your Google SERP position. However, the engagement from those emails could send positive indicators to search engines that will in the long run.

The most immediate impact will be additional traffic to your site, which shows search engines that your pages are active and popular. If people spend time there without immediately leaving, it’ll also improve your bounce rates. Finally, the more people click around on your site, the more it shows Google that users are trusting your pages to learn more information about specific topics.

Remember, the goal of SEO marketing is to get people to discover your website and take actions when they’re there. It’s the same goal as your email marketing.

Wrap up

Small businesses are sometimes backed into a corner when competing against bigger brands. They often don’t have the money and resources for advanced digital marketing campaigns and paid methods. The best way for small businesses to even the playing field is with a strong SEO strategy. To best optimize websites for search engines, small businesses need to focus on best practices, including:

• Creating great content that provides value for the user and gives them what they expect and hope to receive.

• Updating a Google My Business profile with basic information like business name, address, and phone number.

• Encouraging users to leave reviews or ratings about your business on Google, Yelp, Facebook, and other online sources.

• Building an email campaign aimed at improving engagement to your website.

You can track your SEO results in Google Analytics, which integrates with your Campaign Monitor dashboard. It can take several months to notice an impact from your tactics, but, if you follow these steps, you’ll begin to see an increase in your overall traffic and revenue.

Essential Tips For Branding Your Small Business

So you've successfully launched a small business! 

Congrats! 

Most people only dream of launching their own business, but you've gone the whole mile, drafted a corporate business plan, registered your business name, and found your first client! 

However, while launching your business is a huge accomplishment, there's still a lot of work ahead of you.

It would be best if you got proactive with branding your business and marketing it to the world.

Below, I've compiled a quick guide on branding your small business so that you can help yourself stand out from the competition and stick in the minds of the consumers you interact with.

Do Your Market Research

If you've already launched your business, you're already aware of the importance of performing market research. 

Essentially, market research allows you to find out if there's a demand for your products or services, in turn, helping you assess the viability of your business. 

However, when it comes to branding, market research is just as, if not more important. 

Before you move on with creating brand guides, designing your marketing materials and promoting your brand, you need to get a firm understanding of who your target audience is. 

The best way to do this is to create "buyer personas," which are semi-fictional representations of the people who are most likely to interact with your brand. 

Buyer personas should contain as much information about your ideal customers as possible, including their average age, gender, geographic locations, hobbies, interests, and more.

For example, if your small business sells athletic apparel and footwear, one of your buyer personas might look something like this: 

• Name: Jim Galafakis

• Gender and Age: Male, age 27

• Location: San Francisco, California

• Interests: sports, outdoor recreation, hiking 

Ideally, this fictional character will be someone who is most interested in buying from your brand. 

So by using this buyer persona, you'll have a much better idea of how to create brand guides and marketing materials that appeal to this type of person. 

Create A Brand Style Guide

A brand guide or branded style guide is essentially a rulebook containing all pertinent information related to your brand's look, feel, and voice. 

Brand style guides contain the specifications relating to your branded colours, brand logos, image specs and dimensions, typography, and tone of voice. 

These are used as a general guide to ensure that your marketing materials will be consistent at all times, regardless of who is creating them. 

Design Marketing Materials

Marketing materials, such as business graphics, logos, brochures, pamphlets, business cards, and social media accounts, are essential when promoting your brand to your target market. 

BusinessCards is a free tool anyone can use to create and print 100% custom business cards to help with their branding. 

Again, your brand's style guide will help ensure that all these materials align with your brand's overall goals and approach to business. 

Marketing materials can be created in-house, or for those who need help with this, there are plenty of freelance workplaces, such as Upwork, Fiverr, or Freelancer, where you can find skilled people to help. 

Regularly Review, Revise, And Improve

When you first launch your business, you should have a general idea of how you want to be branded. 

However, as your progress in the lifecycle of your business, it's essential to regularly revise your brand to ensure that it's still in line with your target demographic and your own businesses' overall goals and objectives. 

We recommend that, once a year, you and your team sit down together to re-evaluate how your small business branding has and is resonating with your audience. 

How to Launch a New Business on a $100 Budget!

We’ve all heard stories of Entrepreneurs starting out in their parents’ basement, or building a global company from a garden shed.  Even huge companies like Amazon, famously have humble beginnings.  But just how humble a beginning can we manage these days?

How about a budget of just $100 to build from the ground up and launch your new venture?  If you are very careful and methodical, it absolutely can be done.

Of course, the small budget comes with many constrictions.  For example, you can’t invest in a large bulk of stock up front.  Nor can you pay for a big ads campaign. 

For the purpose of this post, we will assume that any stock or materials are already in your possession, or that you are launching a service-based business with no material overheads. What we are focussed here is on the launch process, which can be done surprisingly cheaply when you know where to focus.

Despite what you may have heard, organic social media can still be leveraged with some time and effort, and it’s amazing what you can achieve with a good plan in place. You don’t actually need an ads budget to launch. 

So let’s look at how to launch a new business on a $100 budget.

The start

Your website and brand can be created for a truly low price.  Check out Wix, Squarespace, or an ecommerce solution like Shoppify for a tiny monthly subscription cost.

You can create your branding using free online tools. Use a free Canva account to brand all your graphics; which you will then use on your website, your social media and your email marketing. Check out LogoCreator for free logo design, using their templates or designing your own with their elements. Now you are ready to start showing your brand to the world.

When it comes to launching, there is power in consistency. So be bold, and show up as regularly as you can manage. The more consumers see you, the more they will begin to see you as a trustworthy business. This is simply about repetition and familiarity breeding trust.

With this in mind, be aware that your first few social media posts or email blasts won’t move the needle. You are building trust first. So don’t expect those sales too quickly, as don’t be discouraged. This is a marathon, not a sprint.

The strategies

There are two key strategies for launching a business that don’t come with a hefty price tag. One is organic social media, and the other is email marketing.  You can use your organic social media to fill your email marketing funnel too, so your efforts on Facebook and Instagram will go further in the long run.

How? Try a social media launch week to build up your followers and create some interest; using promotions, storytelling and discounts.  This is an ideal time to tempt people onto your email list with an email-only exclusive discount.  Competitions can work well for this too.

Now that you are growing your email list, which by the way has the best return on investment, you can begin building a relationship with your new subscribers.

Send them awesome content, showcase your products and services, and keep going with those launch celebration offers.  It does take a little time to build trust, so remember to add valuable content to your emails and not just sales copy.

But after a short period of building trust, those sales are going to start happening.

Next steps

Now that you have your key low budget marketing strategies in place, as revenue comes in you can reinvest some budget into scaling up. You might now want to upgrade your products, your website, or your marketing software.

There is a lot to choose from, including tools like Missinglettr which take some of the social media and SEO work off your hands, freeing up more of your time.

You could also try a few paid advertising campaigns now that revenue is coming in.

Let’s summarise

If you are very strategic about where to spend and what free tools to take advantage of, then it is possible to get through your launch period with a tiny budget. Yes, even one under $100.

Getting through that launch period successfully, and sticking out that tough initial period can bring you the revue to re-invest in your business, scale and grow.

Organic social media is still a relevant strategy. It just takes time and effort to pay off.  Email marketing still has the best return on investment, and can be used in conjunction with organic social media to get you through a low-budget launch.

Remember that the beginning of any new venture is always the hardest. If you can survive the launch and start making a return on your investment, then there is no limit to what you can achieve in the long run.